Use networking to your greatest advantage: no one likes to ask another for a favor, but remember--what goes around, comes around. (Changing Jobs).

Networking. Networking. Networking. In the context of a job search, the word has been so overused that for many, it now has a negative, exploitative feel to it. The truth is, networking remains one of the most misunderstood of today's job-search techniques.

Not surprisingly, the word evokes unspoken yet common fears: "Why should anyone--least of all a stranger --want to help me?" or "I hate feeling beholden to people by asking for favors." Despite the reservations many have with using networking when embarking on a job search, statistics show that most professionals have overwhelming success using networking techniques to help land a new job.

Tap a broad coalition

Instead of backing someone into a corner with an outright demand for help, such as a request for job leads or a specific position, networking techniques should instead be used as a courteous and subtle way to build potentially fruitful, longterm relationships. Job seekers, viewing the process as a one-way proposition where only one person is asking for help or further …